Calvin Wayman is a social media entrepreneur. He's a sought after speaker, featured guest on business-, entrepreneur-, and social media podcasts, contributor for Entrepreneur Magazine, and founder of Cobbes – a social media management company. He is also the creator of the YouTube show "Millionaire Case Study," where he is documenting his journey from zero to his first one million dollars as it's happening.
After quitting his day job to pursue his dream of working for himself, Calvin Wayman relocated from Salt Lake City to sunny southern California. He sold door to door to stretch his comfort zone, pay the bills, and fund his online business. Calvin’s passion is helping entrepreneurs grow their businesses by taking advantage of modern tools and technology.
Mission: Calvin admits that he knew he wanted to be an entrepreneur, but had no clue exactly what his business would be. Inspired by the success of early adopters on social media platforms like Facebook, Instagram, and Twitter, Calvin saw an opportunity to get in early with Periscope. Just by taking action towards this idea, he gained momentum, earned his first dollar online, and found his calling to help more businesses market in today's digital marketplace.
Mindset: This is a must listen. Calvin shares his incredible perspective on taking action and crushing fear. Listen as he describes with total transparency how he made the decision to take the leap into entrepreneurship.
Marketing: Calvin gives his 4 C's of social media success.
1 - Content: "Without content, you do not exist". Share your story and let people know who you are.
2 - Context: The way you frame a certain message is hugely important.
3 - Consistency: In both your story and your frequency, staying consistent is what will help you to be remembered.
4 - Connection: This is the reason we do social media. Make an effort to build a real relationship with your audience.
Mastermind Challenge: Calvin shares that the magic happens outside your comfort zone. From taking cold showers to laying down on the floor at Starbucks, he is constantly running experiments to test his own limits to go outside his comfort zone. This week, find something that makes you uncomfortable and just do it knowing that your ability to push through fear on the little things will 100% impact your ability to push through fear on the bigger things.
Valerie Shoopman is a Facebook Ad Expert, Online Business Strategist, and the host of the Entrepreneur Power Hour Podcast. She is the co-author of the #1 Amazon Best-Seller “The Book on Facebook Marketing”.
Valerie has worked with and consulted clients such as John Lee Dumas of Entrepreneur On Fire, Nick Unsworth of Life On Fire, Joe Polish of I Love Marketing, Brian Tracy, John Assaraf, Mary Ellen Tribby, Sue B. Zimmerman, and Daymond John from Shark Tank on their Facebook ad campaigns including helping them strategize the campaigns from top to bottom and giving detailed feedback to fully optimize their ads and funnels.
She has been featured on Life on Fire TV, The New Business Podcast, Solopreneur Hour, ConversionCast, The Cerrone Show and many other podcasts and online business summits where she willingly shares her depth of Facebook marketing and advertising knowledge.
Mission: As she was working at a small private school, Valerie became the go-to person for all things technical and social media. Things quickly evolved as Valerie began being approached by other business owners to help with their social media marketing. Having had a desire to go out on her own for some time, she saw an opportunity to make it happen.
Mindset: While Valerie considers herself an introvert and feels much more comfortable behind a computer, she knew that she needed to get out of her comfort zone if she was going to grow, both personally and professionally. Listen as she shares the story of the first big event she ever attended as an entrepreneur and how it changed her business and network.
Marketing: Even as a Facebook Ads expert, Valerie has never run a Facebook ad for her own business. Networking has been the biggest driver in her business by allowing her to connect with clients as well as referral partners.
Momentum: After following the advice of her business coach, Valerie went from being an online marketer to a Facebook Expert. It was this decision to niche down that boosted the momentum for her business. From there, she implemented the Anchor Client Strategy to run Facebook Ads for big names like John Lee Dumas of Entrepreneur on Fire and Nick Unsworth of Life on Fire. The positioning these relationships created
Masterminds: Listen as Valerie answers amazing questions from YOU, the Mastermind Tribe. She covers video posts, retargeting pixels, reactions, and more. Join our Facebook Group for your chance to submit questions for future guests.
Mastermind Challenge: Up your game with Facebook! First, make sure you have a business page that you are activity updating and engaging with your audience. For extra Brownie Points... If you don't already have a pixel on your website, this is a great way to start capturing warm leads and retargeting.
Kristy Dickerson is a small business speaker and advisor, co-founder of StartPlanner.com, CFO of all things organized, lifestyle photographer, mom of three boys and a wife that is never wrong...never. ;)
Upon completion of her degree in finance and business management she started her first business after having her first son in 2008. Merging her business sense with her passions, Kristy has developed ways to help small business owners balance turning passions into a career all while still playing her most important role...being a mom. Giving tips on business, balance, organization, photography, health, and the occasional DIY projects to inspire, direct, and lead others to success and happiness.
Mission: It was a fortunate conversation with her graphic designer that sparked the idea for Start Planner. Kristy had aspirations to one day create a book that would help business owners with organization and finances. Her designer, Jenny, had ideas for a planner. They joined forces to put their ideas into one product and Start Planner was born.
Mindset: Kristy shared, “I had no business starting another business.” With her 3rd son just being born and already putting her efforts towards another business, Kristy had a lot on her plate. Still, she followed her instincts to create something that felt much bigger than anything she’d ever done.
Marketing: If you are launching a physical product, this is a must listen for you. Kristy shares the strategy behind both the grassroots beta launch and the 2016 launch, which was executed on a much larger scale with a national Facebook video ad campaign. Scroll down to see the video.
Momentum: Start Planner is still in the launch phase and enjoying plenty of momentum along the way. The 2016 planners have sold out and three new styles for mid-year are being launched now. Be sure to check them out! I <3 my Start Planner...
Masterminds: Listen as Kristy answers questions from the Mastermind Tribe. Be sure to join the Mastermind Tribe Facebook Group for your chance to submit questions to future guests and hear them answered on the show.
Mastermind Challenge: I love how Kristy and Jenny stumbled upon this idea by combining their individual passions. How amazing that your life can change with one conversation! Today, I challenge you to share that BIG idea you've been putting on the back-burner with someone new. You may be surprised at what the next year will hold for you when you do :)
Under Mayor David Belle Isle’s leadership, Alpharetta has become Georgia’s hometown, the 6th fastest growing city in the country, the Technology City of the South, the nation’s 7th friendliest city according to Forbes, and has consistently maintained the lowest unemployment rate in Georgia. This has been achieved by a focus on reinventing Alpharetta’s Downtown and the drive to be the number one technology city in the Southeast.
In 2015, Alpharetta was also named The #1 City in America for Women Entrepreneurs, and the #1 City in America to Start a Business.
Mission: Mayor David Belle Isle shares that each leader needs a "vision worth the chase". Seeking a downtown that could bring the community together, he first ran for city council in 2006. Despite two failed attempts, he eventually was able to make the progress needed to bring the project to life. A thriving downtown led to thriving businesses, which sparked a surge in entrepreneurship. Today, Alpharetta boasts over 600 technology companies; the highest concentration in the Southeast.
Mindset: Branding Alpharetta as the Technology City of the South was a challenge at first because it required gaining the respect among its city neighbors as the leader in tech.
Marketing: Mayor David Belle Isle shares the story of when he say Governor Nathan Deal speak about Alpharetta's contribution to the technology sector. It was in that moment that he realized that the branding and messaging was striking a cord.
Momentum: Under Mayor David Belle Isle's leadership, Alpharetta's Technology Commission was created and has opened an Innovation Center for local tech startups. The Center has already gained momentum by graduating its first company. Moving forward, he looks to offer opportunities on a higher level, such as venture capital, industry conferences, and much more.
Masterminds: Several members of the Mastermind Tribe submitted questions for the Mayor. Listen as he answers YOUR questions and join the Mastermind Tribe Facebook Group for opportunities to submit your own questions to future interviewees.
Mastermind Challenge: I love Mayor David Belle Isle's comment about a vision worth the chase. Today, I encourage you to dream just a little bigger and stretch outside of your comfort zone to imagine what vision is worth your chase. Just as his journey was executed one step at a time, yet has touched thousands, how can you take step today towards your big impact?