Scott Williford is a serial entrepreneur, consultant, writer and speaker who is passionate about helping others succeed in whatever they are called to.
As Founder and CEO of vLink Solutions, Scott helps businesses and professionals use the power of video to enhance their online brand. Video blogs, video profiles, product demos and customer stories are examples of the types of video they help clients produce. vLink also provide the services and tools to manage and monitor how the videos are used with their proprietary software tools.
Mission: Scott wasn't looking for a lifestyle business. He pursued entrepreneurship to take control of his own destiny. However, the real joy for Scott is being able to create a valuable solution that serves the needs of his clients.
Mindset: When it comes to the necessary mindset for each entrepreneur, Scott focuses on the power of the pivot. Being able to read the market, see trends and listen to clients has been the key to success for many of his ventures. Listen as he shares one such pivot that led to the success of prior venture, NetSurfer.
Marketing: Content marketing is being used by companies of all sizes and all industries. Hear Scott's takes on content marketing and how vLink Solutions helps their clients make the most of the time and money they invest in their video content marketing.
Masterminds: From mentoring to masterminds, Scott shares the importance of connecting with people outside your company for new ideas and inspiration. He also shares a lesson in making the most of the advice your given.
Mastermind Challenge: vLink Solutions has become a must-have strategic partner thanks in large part to providing a comprehensive solution for clients with video marketing needs. When it comes to your industry, are you solving part or all of the problem? How can you be more holistic in your approach of the program AND the solution?
Highly sought after due to his candid counsel to both startups and Fortune 1000 companies alike, he has been requested by organizations such as IBM, Coca-Cola, UPS, Cox Communications and Autodesk. K.P. has spoken at universities all over the U.S. including: Harvard, Georgia Institute of Technology, Vanderbilt, Stanford, Emory, San Jose State, University of South Carolina, and Cleveland State.
According to Crystal Knows: "He is ambitious, critical, and moves quickly to make progress, but understands how to support others in the process."
Innovative and witty, K.P. speaks to leaders with intriguing topics such as: Your Culture Sucks Because You Suck, Why Big Companies Can’t Innovate, Disruption Is Not A Marketing Campaign, Why You’re Not a CEO, Yet… and Why Every Recent Grad Should Work at a Startup.
In 2012, K.P. published BIM for Building Owners and Developers, a book on the adoption of advanced technology in the infrastructure space employed by leading companies and universities.
K.P. is a Startup Catalyst, helping organizations accelerate through coaching and programs such as: Startup Weekend, Customer Discovery Classes, Accelerators and Hackathons. These can range from one day to six week cohorts, depending on your needs and timeline.Kristen Stocks is the founder of Kids Boost, a non-profit organization designed to help kids give back to the world using their gifts, talents and passions.
Mission: After reaching a certain level of success in his career, K.P. and his business partner in CTW were on a mission to do something bigger and better. With an intimate understanding of the startup landscape they knew companies with bold, market-changing innovations would have the highest likelihood of fundraising, grants and ultimate success.
Mindset: K.P has seen is all when it comes to entrepreneurs and their ideas for changing the world. I asked him the one trait that he looks for when meeting new entrepreneurs and his response may surprise you. It has to do with our biggest resource: time.
Marketing: If you are looking to differentiate yourself in the marketplace, you must listen to K.P.'s perspective on market-risk companies versus technology-rick companies. CTW focuses solely on technology-riska nd for a very important reason. Listen and K.P. distinguishes the two and see how your wheels begin to turn as you reflect on your own business model and offerings.
Momentum: Gaining momentum, growth and expansion are everything when it comes to the goal of creating a sustainable company. K.P. shares extremely valuable insights for any startup that is struggling to gain momentum and meet benchmarks. Hear his advice for a change in terminology that could get you on your way faster.
Masterminds: K.P. shares his method for closed group collaboration and how it's evolved over time. As businesses reach different levels, the information they need changes. Listen as he offers insight that applies to business of all levels on how to seek out the right people and the lens through which you should receive their advice.
Mastermind Challenge: I found K.P.'s words on market risk and technology risk very thought provoking. I challenge you to take a step back and evaluate the innovation that you bring to the marketplace. Could your business generate more momentum if you allow yourself to get creative and think outside the box? How would new innovation serve your existing customers and enhance your product or service?
Learn more at mastermindyourlaunch.com
Bella Cleaning began as a passionate feeling of entrepreneurship so strong, Juliet Pocali Tenaglia couldn’t ignore it. She made a snap decision to leave the corporate world, and was loosing sleep at night as ideas and inspiration flooded her mind. Despite other people’s opinions that she needed to “stay in the corporate world and just start a little business on the side”, she knew she had to fulfill what her heart was yearning for. Since then, it’s been a ride like no other and on today’s podcast episode she shares why it’s worth every penny!
Mission: As is the case with so many entrepreneurs, Juliet’s journey to launch a business began when a “safe” job suddenly dissolved. Having watched a friend build a similar cleaning business in Florida, she reached out to learn more and quickly found her thoughts consumed with ideas for her own cleaning business.
I love Juliet’s how Juliet describes those early days of being so excited and focused on making her dream a reality. I know so many entrepreneurs and small business owners can relate to that moment you connect with your big idea.
Mindset: Juliet had many well-meaning friends and family encouraging her to get back into corporate and trying to convince her that being an employee would be a safer route than being an entrepreneur. Listen as Juliet shares the focus and dedication it took to believe in herself when those closest to her were trying to steer her down a different path.
Marketing: The ability to make quick decisions and capture opportunities is crucial when you’re growing a business. As luck would have it, Juliet received a call from a closed networking group looking for a cleaning company to round out their chapter. Juliet agreed to attend their next meeting and immediately signed up. Six years later, she is still of member of that group and credits it for creating the launchpad for her business.
Momentum: Now that she’s out of her launch and running a growing business, hear what Juliet has to say about scaling operations, hiring employees and what it means to move forward in her business.
Masterminds: Just as Juliet leaned on the advice of someone that just just a few steps ahead, Juliet shares what SHE would say if she encountered a young women looking to take the leap. Insightful words and amazing advice from someone who knows the journey all to well.
Mastermind Challenge: Juliet credits her closed networking group for providing the momentum through referrals that launched her business.
Are you laying the right foundation for your referral network? Here is a simple exercise to help you develop a solid referral strategy that is sure to generate an abundance of leads.
Create a 12 x 12 table. Along the top, create columns based on the different types of professions that work directly with your ideal client (CPA, lawyer, insurance agent, etc.) Save one column for miscellaneous.
Next, begin listing in each column the people you know from that category that are or could be a referral source.
Once complete, you will have a clear picture of the right connections you need to seek out and foster so that you can spend your time networking wisely.
After you have your table filled in, you will have 144 referral sources sending qualified, warm leads your way.
Learn more at mastermindyourlaunch.com